Client
Moon Flower Restaurant
Year
2023
Role- I took on the role of lead UX and Visual designer for the Moon Flower website, overseeing every aspect from the initial concept to the final delivery.
Product Overview
The Moon Flower digital menu showcases a modern restaurant and bar offering a variety of seasonal ingredients and entertainment for unique experiences. The target audience typically includes individuals aged 18 and older who value tasty food with easy access. Our goal is to make decision-making enjoyable, efficient, and user-friendly for people from diverse backgrounds.
The Problem & The Goal
I conducted user interviews in a small group to delve into how individuals perceive and utilize the content of the digital restaurant menu. Using this information, I created empathy maps to better understand the target users and their needs. This exploration revealed that many users find ordering takeout a straightforward, pleasant, and convenient option for a quick meal without having to cook. However, numerous online menus are often lengthy and complex, making navigation and understanding difficult for users.
User Research
Problem- Certain restaurant menus may be excessively wordy and not very responsive when accessed online. Engaging with menus, whether in print or digital form, can be difficult when they are not designed to be user-friendly.
Goal- The objective is to design a digital menu that improves the dining experience by ensuring that the decision-making process is enjoyable, efficient, and easy for a wide variety of users.
Moonflower Case Study Full Presentation